Do I Need to Share This on Social Media?

Do I Need to Share This on Social Media? by Kendra Kantor

As a mama, I’m constantly taking pictures of my toddler and our days.

As a photographer, I’m always on the lookout for special shapes, beautiful light and something unique to snap.

As a business women, I use social media and share about my business as well as my life because it shows that I’m human, because I am my brand and because it’s fun.

I bet that most of you out there have instagram, or flickr, or twitter, or facebook (or all of them!) and are often sharing snaps of your life. Right?

I know it’s fun to let people get a peek in your world, it’s amazing that we can capture memories so fast and so easy now. But do you ever stop to think before you hit “send”?

My sharing has slowed down a lot this last year and for many reasons. It’s only recently that I’ve figured out a better way to edit, save and download my images to my computer besides using instagram. But I’m also more mindful in my life overall and that means paying attention to my values.

Before you share your next picture, be it of your kid playing, your latest read, the coffee you are currently drinking…I want you to take a moment and consider these two questions:

How does sharing this image add value to my community, my followers or my business?

How does sharing add value to my life?

Does your kid taking a bath look adorable? Yes. Does sharing it with the wold add any value to your business or your life (or theirs)? Probably not.

Does your work space differ everyday, from coffee shop to coffee shop? How fun! Does sharing a snap of your space for the day add reality and humanness to your brand? Yes.

Consider what you are sharing and why before you hit “send”. Sometimes, I think our values get diluted, get shifted and hidden in this world with instant internet access and so much pressure to do what other people are doing. You don’t have to, lovely, I promise.

You don’t have to share if you don’t want to. You don’t have to watch the news if you don’t want to. You don’t have to talk about your kids on your blog if you don’t want to. You don’t have to open your facebook profile to friend request if you don’t want to. Think about what it adds to your life, if it makes you feel good then you value it, then it’s positive. If sharing a picture of your kid in the bath is merely to get more comments about how cute they are, does that really help anything?

I recently snapped a that quintessential “naked toddler in the tub, I’m going to show this to all your future partners shot” and it’s adorable and awesome. And you better believe it’s going in a photo album, but there’s no value in sharing it on the web.

I recently took some pictures of a family day that included a walk in nature, a trip to a Doctor Who cafe and a local museum. It was lovely and I will show those pictures to my family and put them in a photo album but sharing them doesn’t add value to my brand.

I recently took some pictures of a new painting. And yes, I shared that because it adds to my business, because it’s something my followers are interested in.


Your values are your own. Make sure you follow through with them in all parts of your life, even the digital side.

Share: Do you share without thinking on social media? How can you remember to make sure you only share things that add value to your life or your followers lives?


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  1. […] recently wrote a post talking about how to think before you post and this open post about choosing to never share her child(ren) on social media is […]

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